Jun 27 2008
Jordin Sparks Lacks any Spark
Season 6 American Idol winner Jordin Sparks released her self-titled album in 2007. Since then she has released four singles in which all entered the Billboard Hot 100. Sparks is the daughter of former football player Phillippi Sparks. At age 19 she seems rather awkward when performing and still hasn’t found what she enjoys singing.
Sparks first hit was from the American Idol show entitled “This is My Now” which reached as high as number 15 on the Hot 100. The second release was “Tattoo You” which was a good song that I am surprised didn’t do better on the charts. It reached has high as number 6 on the Pop Charts. The video was simple and fast paced. The video basically followed Sparks around while she sang “Tattoo You” but it kept moving and was never boring to look at.
“Tatttoo You” had simple lyrics but nothing outstanding or really memorable. Here is an example:
“I can’t waste time so give me the moment
I realize nothing’s broken
No need to worry about everything I’ve done
Lived every second like it was my last one.
Don’t look back got a new direction
Loved you once, needed protection.
You’re still a part of everything I do, you’re on my heart just like a tattoo,
Just like a tatto, I’ll always have you”
The third release was “No Air” which featured Chris Brown. I didn’t care for this song much or the video. I thought the song was dull and didn’t use the talents of both of these singers what so ever. The video’s direction was slow and made the viewer lose interest rather quickly. “No Air” reached number 5 on the Billboard Hot 100.
Both “Tattoo You” and “No Air” reached mild success outside of the United States. Sparks released her fourth single “One Step at a Time” in April. It hasn’t faired very well, but it is number 138 in the Top 40 airplay reported by mediabase.
Sparks needs to find what she wants to sing about and what she relates to best in order for her to have a successful career. The girl can sing, but she doesn’t seem to be finding her niche. When other people write the songs for you, as an artist you must select what fits you best. Otherwise her career is going to fall short.
